Solutions
Bringing F1 innovation to every level of motorsport
At Laus Engineering, we believe that Formula 1-grade tyre expertise shouldn’t be limited to the pinnacle of motorsport. Our mission is to bring the same engineering excellence and innovation developed at the highest level of racing to all tiers of motorsport.
From F1 teams seeking expert collaboration and specialized consulting on Tyre Engineering or Tyre R&D, to WEC, MotoGP, Formula E, IndyCar, F2, F3, F4, or karting teams looking for bespoke solution, we provide tailored support that fits your specific needs.
Leveraging Francesco Laus’ extensive experience at Red Bull Racing, where he contributed to the development of some of the most dominant cars in F1 history, Laus Engineering offers a unique advantage. We work closely with you to identify your specific goals, allowing us to create solutions that deliver more impactful and relevant results.
Solutions
because sometimes, the biggest problem is the one you’re not aware of yet
From karting to F1, our goal is to deliver tangible performance improvements.
At Laus Engineering, we understand that every level of motorsport presents unique challenges
Consulting
Modelling:
Gain a competitive edge with advanced tyre simulation and modelling techniques. We assist in creating or refining your own bespoke tyre simulation tools, whether you need:
Pacejka-Derived Model Fitting
Access F1-level expertise in empirical tyre model tuning and parameter estimation, ensuring your model remains physically meaningful.
Advanced Thermo-Mechanical & Viscoelastic-Contact Models
Develop models that replicate real-world conditions – capturing temperature effects, material properties, and surface interactions for enhanced performance insights.
Strategic:
Maximise the use of your resources by identifying the most impactful areas to focus on. We help prioritize the technical challenges that offer the greatest return, ensuring your team invests where it matters most for both immediate and long-term performance gains.
Performance:
Improve on-track success with comprehensive tyre performance insights and actionable recommendations:
Data Analysis & Race Setup
Leverage in-depth analysis of race data to fine-tune setups – improving grip, handling, and tyre performance. Gain clarity on how each variable influences tyre behaviour and overall vehicle balance.
Future Car Development Targets
Receive forward-looking recommendations for chassis, suspension and aero design targets based on tyre modelling that anticipates new regulations and emerging technologies – helping you stay ahead of the competition.
Custom-Made Solutions
Empower your team by outsourcing specialized projects and engineering challenges directly to our dedicated experts, leveraging F1-level knowledge and methodologies without the excessive overheads:
- Outsource complex tyre and vehicle performance assignments – such as advanced modelling, simulation tool development, or data analysis and race support – so you can focus on your core operations. We act as an extension of your team, handling the technical heavy-lifting from ideation to final implementation.
- Eliminate the need to build an in-house Tyre Science Department. Our seasoned motorsport professionals design and validate tailored solutions using proven F1-inspired processes, rapidly delivering prototypes, test programs, and refined end products.
- Whether you need additional support for a specific stage or a full-cycle development partnership, we adapt to your workflow. From concept feasibility studies to on-track validation, we ensure each project aligns with your timelines and performance goals.
Products
Access proven, F1-level tyre technologies without long lead times or unviable upfront development costs:
- Software: We’re working hard to give you access to our library of advanced tyre models. Whether you’re competing in Formula 1 or karting, our ready-to-use software will help teams of all sizes achieve consistent, data-driven performance gains.
- Hardware: We are developing specialised tools to help you measure, analyse, and optimise every aspect of tyre behaviour. From testing rigs to trackside measuring instruments, our hardware solutions will empower you to perform detailed tyre characterisation and extract maximum performance. Each product reflects our extensive expertise at the top of motorsport, balancing precision, durability, and user-friendly operation to deliver immediate benefits over competitors.
From karting to F1, our goal is to deliver tangible performance improvements. At Laus Engineering, we understand that every level of motorsport presents unique challenges, and we are committed to providing targeted solutions that empower teams to compete at their best – because sometimes, the biggest problem is the one you’re not aware of yet.
Supporting teams racing in
Frequently asked questions
We work closely with you to identify your specific goals, allowing us to create solutions that deliver more impactful and relevant results.
1. What industries does Laus Engineering serve?
We specialize in motorsport, automotive, and high-performance applications, offering expertise in tyre modelling, simulation, and optimization. While our background is in Formula 1, our methods apply to all levels of motorsport and beyond, on four and two wheels, including electric vehicles, endurance racing, and road vehicles development.
2. How does Laus Engineering ensure confidentiality and IP protection?
We understand the importance of intellectual property and confidentiality in motorsport and engineering. All projects are governed by strict NDAs and tailored contractual agreements. Laus Engineering does not retain client data or models beyond the scope of a project unless explicitly agreed upon. Our approach is collaborative yet fully protective of your competitive edge.
3. Can Laus Engineering work with our existing tyre supplier and models?
Yes. We are experienced in integrating our methods with existing tyre data and models, whether they come from a tyre supplier, manufacturer, or third-party provider. Our expertise allows us to enhance and validate your existing models without disrupting established workflows.
4. How can small teams or private clients afford F1-level expertise?
We offer scalable solutions. Not every client needs a full F1-style development program—many benefit from focused analysis, simulation tuning, or data interpretation that immediately improves performance. Other applications can be designed to serve a broader user base, ensuring cost-effective access to high-level tyre expertise.
5. Does Laus Engineering offer hardware solutions, or just simulation and analysis?
We provide both. In addition to software and simulation solutions, we design and develop bespoke measurement tools for precise tyre characterization. Our designs help teams gain deeper insights into tyre behaviour under real-world conditions.
6. What tyre modelling approaches do you use?
Our expertise is rooted in fully physical models, providing a deep understanding of the multi-physics complexities of tyre behaviour—including viscoelastic rubber properties, rubber-road contact and grip estimation, non-linear structural response, complex heat transfer, wear dynamics, graining, and blistering. With this foundation, we can work with empirical, semi-physical, or fully physical models, tailoring our approach to your specific needs.
7. Can you help us extract better performance from a spec tyre?
Absolutely. In single-tyre categories, a deep understanding of tyre behaviour and its interaction with your car can provide a crucial competitive edge. We offer tailored analysis to help you maximise performance and ensure you’re using your tyres to their full potential.
8. How does Laus Engineering compare to hiring an in-house specialist?
Finding a true tyre specialist with our level of expertise and experience is extremely difficult. Most “tyre expert” firms lack direct, high-level racing experience – let alone at Formula 1 level. Even within F1, a deep, multi-disciplinary understanding of tyre behaviour is rare. Laus Engineering offers exclusive expertise without the long-term cost of a full-time hire, delivering targeted insights and solutions that enhance your in-house knowledge and make your team more effective – without the need for ongoing expansion.
9. Do you offer training or workshops?
Yes. We provide custom training programs on tyre modelling, data analysis, and simulation methodologies, either in person or remotely. These are tailored to engineers, drivers, and decision-makers who want to deepen their understanding of tyre performance.
10. How do we get started with Laus Engineering?
The first step is a discussion about your needs. Contact us via our website, and we’ll arrange an initial consultation to assess how we can help you achieve your goals. From there, we’ll propose a customized approach that fits your budget and technical requirements.